An ongoing attempt by Cracker Barrel Old Country Store to revamp its brand triggered a backlash and unleashed a selloff that ...

The chain's shares dropped after it unveiled a new look and ignited criticism, especially from those in conservative circles.

Many on social media, including Donald Trump Jr., criticized the new logo, with some threatening to boycott unless it was ...

Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, ...

Southern restaurant chain Cracker Barrel admitted the launch of it's new text-only logo didn't quite go as planned. The ...

Cracker Barrel, which unveiled a logo last week without Uncle Herschel, has received quite a bit of pushback about its ...

Cracker Barrel, the struggling country-themed restaurant chain and road trip staple, is backtracking on a new logo that drew ...

Cracker Barrel has been in the news lately, and not in the best way, after the company announced it would be changing its ...

The restaurant's redesign is part of a broader rebranding effort aimed at modernizing Cracker Barrel's look, the company says ...

The family-dining chain’s brand updates draw online ire and boycott calls. “We know we won’t get everything right the first ...

The restaurant chain wants to revive sales with a new look and food offerings, but many are upset that nostalgia isn't on the ...