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Cracker Barrel's new logo is a flop

Fox Business on MSN · 4h

Cracker Barrel’s loses $143 million in market value after woke brand fiasco

Cracker Barrel stock falls over 10% after logo change sparked customer outrage by nixing Uncle Herschel figure for tex-only design, alienating core customers

CBS News on MSN · 11h

Cracker Barrel refreshed its logo and paid the price. Here's what brand experts say went wrong.

Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, experts say.

Snopes on MSN · 4h

Cracker Barrel's logo controversy, explained

In late August 2025, chain restaurant Cracker Barrel updated its logo to remove the "Uncle Herschel" character that had been present since 1977. Some people decried the rebrand as "woke" while others simply called it "bland,

5hon MSN

Cracker Barrel Apologizes to Customers Amid Logo Controversy

The restaurant's redesign is part of a broader rebranding effort aimed at modernizing Cracker Barrel's look, the company says ...

7hon MSN

Cracker Barrel's changed language on famous peg game in rebrand sparks criticism

Cracker Barrel changed its iconic peg game text to be less harsh, replacing "just plain dumb" and "eg-no-ra-moose" with ...

4hon MSN

Cracker Barrel tells customers it 'could have done a better job' with logo rollout, but our values haven't changed

The chain's shares dropped after it unveiled a new look and ignited criticism, especially from those in conservative circles.

5hon MSN

Cracker Barrel responds to criticism of new logo, says 'old timer' will stay on menus and road signage

Cracker Barrel, which unveiled a logo last week without Uncle Herschel, has received quite a bit of pushback about its ...

9h

Cracker Barrel issues 'promise' to customers in response to backlash over new logo, store redesign

Cracker Barrel has offered a "promise" to its guests following immense criticisms over its new logo and design. Here's what ...

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