Following a viral kiss cam incident involving its CEO and HR head at a Coldplay concert, tech company Astronomer has hired Gwyneth Paltrow as a temporary spokesperson. Paltrow's appearance in a promotional video aims to deflect attention from the scandal with humor.

In an unexpected turn of events, Astronomer has hired Gwyneth Paltrow, ex-wife of Coldplay lead singer Chris Martin, as a “very temporary spokesperson” following the Coldplay kiss cam scandal. The DataOps platform posted a video through their social media accounts on Friday,

New York-based technology firm Astronomer is milking their time in the viral limelight by enlisting the services of Oscar winner Gwyneth Paltrow. Astronomer became a point of interest last week after its chief Andy Byron was caught having an affair with the company's Chief People Officer Kristin Cabot.