Nvidia Corp. chief Jensen Huang blasted the “failure” of US restrictions intended to help contain China’s technological ascent, calling on the White House to lower barriers to AI chip sales before American firms cede that market to up-and-coming rivals such as Huawei Technologies Co.

WASHINGTON] The Trump administration will maintain efforts to keep advanced artificial intelligence (AI) technology out of China’s hands, a top White House official said, brushing off calls from Nvidia chief executive officer Jensen Huang to ease restrictions on chip exports to the world’s second-largest economy.

Nvidia CEO Jensen Huang criticized U.S. export controls blocking the sale of its AI chips to China. Last month, the chipmaker noted a $5.5 billion write-down to its inventory, after the U.S. demanded companies get a license to sell their AI chips to China.