Some supporters of President Donald Trump are calling for a Walmart boycott after an heiress to the nation’s largest retailer took out an ad in the New York Times to promote a protest of the president’s policies.

A Walmart heiress is supporting nationwide demonstrations planned for this weekend, angering MAGA. Here's what happened.

While the "No Kings Day" ad did not mention Trump by name, its emphasis was widely interpreted as a critique of his agenda.