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8monon MSN
Tropicana reignited a 15-year feud with customers over its packaging design, slimming down bottles
The orange juice giant lost 20% of sales in less than two months in 2009 after a wildly unpopular brand redesign.
Tropicana long had a winner on its hands with its clear carafe bottle, which it rolled out in 2011 to replace paper cartons. The carafe was successful in part because customers liked how it looked ...
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