Picture this: you wake up to waves instead of alarms, brew coffee facing the Baltic Sea and spend your afternoons kayaking past pine-covered cliffs. No crowds. No neighbors. Related video above: Dream ...

Have too many distractions in your life? Sweden might have the antidote for you. The Scandinavian nation is inviting travellers to come and get bored this winter. In a new marketing campaign, Sweden ...

A new tourism campaign from Sweden claims that a trip north can genuinely boost your health. There may be more truth to that idea than you’d expect. ByDavid Nikel, Senior Contributor. Forbes ...

A sauna in Swedish Lapland for better sleep quality, or cold plunges in the archipelago for improved circulation? Two out of three respondents in a new international survey would be open to spending ...

Sweden has just made global headlines with a clever and unprecedented initiative: It’s now the first country in the world where doctors can literally “prescribe” travel as part of a wellness plan.

Sweden doesn't do grand gestures. Instead, it focuses on something harder to deliver: the perfect pause. While its neighbors peddle their greatest hits—Norway's fjords, Denmark's hygge, Finland's ...