The customized vehicles that stood in for Optimus Prime and Bumblebee during big-screen chase scenes are being auctioned by Barrett-Jackson, the auction house has announced. Optimus Prime, the iconic ...

The Autobots rolled out... and into Scottsdale, Arizona so they could cross the auction block at the recent Barrett-Jackson event. Optimus Prime and Bumblebee were assigned no reserve and ordered to ...

Using private auctions, marketers can now buy Prime Video inventory without a fixed CPM. - Amazon, Adobe Stock Amazon has made a quiet but meaningful change to how marketers can buy its Prime Video ...

The 1992 Peterbilt 379 that portrayed Optimus Prime in the popular Transformer films sold at a Barret-Jackson auction over the weekend for $110,000. NASCAR team owner Rick Hendrick bought the custom ...