Data: AdImpact; Note: "Campaigns" include spending by candidates or in coordination with party committees; "Outside groups" includes spending by non-candidate groups and party committees; Chart: Axios ...

An effective messaging strategy is a cornerstone of a successful political campaign. Unfortunately, Vice President Kamala ...

Donald Trump's campaign political director said on Monday that an anti-"they/them" political ad "didn't demonize the ...

Elon Musk's super PAC spent around $200 million to help elect Donald Trump, according to a person familiar with the group's ...

The barrage of ads focused on trans kids playing youth sports motivated the Republican base as Democrats struggled to respond ...

Vice President Kamala Harris paid Oprah Winfrey’s Harpo Productions $1 million, just one example of millions the campaign ...

Both the Republican and the Democratic parties scored key victories on Tuesday that they will try to build on as they shift the focus to state races.

The biggest beneficiary of a second Trump term in a social media sense looks set to be the platform formerly known as Twitter ...

Americans heard starkly different messages about Donald Trump and Kamala Harris in the final days of the 2024 election, according to The Breakthrough, a CNN polling project that ...