Brands and Universities are scrambling to solidify financial terms to field competitive teams while maximizing revenues.

The North Carolina Board of Education motioned to carry the approval of a new temporary rule for high school students on ...

However, even by twin standards, Cameron and Cayden Boozer are special. Not only are they the sons of former All-NBA forward ...

Will Howard is Ohio's rising star; his passion for football began at a very young age, with the firm intention of turning pro ...

The Utah Utes are working to replace two key players and their former coach believes NIL had a lot to do with their ...

Since then, the NIL market has exploded. Students can ink brand deals as simple as getting free pizza in exchange for an ...

After a historic football season, ASU athletics officials say name, image and likeness deals are reaching new levels for the ...

Student-athletes finally receiving a piece of financial benefits was an inevitability. Protections are becoming necessary ...

Former UNLV quarterback Matthew Sluka, who led the Rebels to a 3-0 start this season before leaving the team over an NIL ...

The 20-year-old quarterback has opted against declaring for the 2025 NFL Draft. He already earns a decent sum from ...

Clemson coach Dabo Swinney has kept his roster together with the return of Cade Klubnik, Blake Miller, Antonio Williams, T.J.

Name, image, and likeness (NIL) deals are analogous to endorsement deals, where businesses contract with a person to promote a product or service, ...