Marketing is a fundamental part of any company. This is the method by which a company promotes its products and services to the public. There is more than one approach to product marketing, however, ...

This course is designed for an entrepreneur or an intrapreneur that focuses on key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs and new ...

In the world of small- and medium-sized businesses (SMBs), the competition never sleeps. To stay ahead, you need to keep your finger on the pulse of your marketing performance. But fear not, dear ...

Developing a revolutionary design or product often becomes an all-consuming pursuit. Yet, many gifted engineers and technologists are bewildered to discover, only too late, that their innovative ...

Description: The objectives of this course are to expose students to the problems commonly faced by marketing managers and to develop skills in analyzing marketing problems and preparing implementable ...