The Weeknd has long been promising to kill off his musical persona, but it seems like his feature film will be the final nail in the coffin. The Hurry Up Tomorrow trailer foreshadows the artist’s death with the subtlety of a Max Martin-produced pop song.

If I had a nickel for every time an album by the Weeknd album started off with a song produced by a French electronic duo, I would have two nickels, which is not a lot, but it’s weird that it