All these Harleys have already been hit hard by depreciation, which means they offer great value on the used market ...

Harley-Davidson has filed a trademark application for the name “Deadwood” for a potential new model.

Harley-Davidson has been on an interesting trajectory of late. The company seems to have put big, heavy, chrome-laden ...

The legacy Sportster has proved the most-requested model from both riders and dealers Starrs has met since starting as CEO in October 2025, Starrs said. He said the model will be made at Harley’s ...

Not only does the cruiser bear an iconic Harley-Davidson nameplate, but it will also boast an air-cooled V-twin powerhouse ...

The Harley-Davidson Sportster was a fan favorite, but the company killed it after taking a loss on every single motorcycle.

This week, Harley-Davidson dropped the first real concrete details on a pair of upcoming bikes spearheading its ‘Back to the Bricks’ plan, and I couldn’t be more stoked. One of the two new models was ...

Harley-Davidson is introducing the Sprint model this year and bringing back the Sportster model in 2027 to attract younger customers to dealerships.

That motorcycle-boots-on-the-ground approach has won over Berlin and other Harley dealers since Starrs took over as CEO in ...

Harley-Davidson has revealed details of its ‘Back to Bricks’ strategy alongside its first-quarter financial results, offering the first glimpse of two new entry-level models – the upcoming Sprint and ...