Competing on Etsy as a woodworker is an uphill battle, where mass-produced imports dominate search results and profits are razor thin.

The first time 25-year-old Megan Winn saw Etsy.com, she kicked herself for not having invented it. The site's business—handmade crafts—is as old as commerce itself, but providing an online marketplace ...

Etsy was founded as a marketplace for handmade goods, but you can also sell vintage items, craft supplies and digital items on the website. Running a successful Etsy business involves selecting the ...