Brands and Universities are scrambling to solidify financial terms to field competitive teams while maximizing revenues.

Nate Ament made news on Wednesday when he cut his list to 11 schools, including Kentucky. However, there was also another ...

Let’s discuss how the landscape of college sports could be reshaped in the next four years and why our high school and ...

Stevie Mitchell's defensive intensity and palpable joy make the Golden Eagles guard a fan favorite and a marketable player.

The 20-year-old quarterback has opted against declaring for the 2025 NFL Draft. He already earns a decent sum from ...

But that won't stop Quinn Ewers' four months in Columbus from being an overarching storyline of the 2025 Cotton Bowl, which will pit No. 8-seed Ohio ...

In this week's edition of "The Insider," Texas quarterback Quinn Ewers turned down an $8 million NIL transfer offer in ...

The transfer portal and names, images and likeness (or NIL) endorsement deals together have created a formula for disaster in ...

Name, image, and likeness (NIL) deals are analogous to endorsement deals, where businesses contract with a person to promote a product or service, ...

Outgoing Boise State defensive coordinator Dirk Koetter claims Oregon wasted no time trying to poach his former program's top ...

Beck's deal is less than his believed initial asking price but still among the highest-paid players in college football ...