By making the most of Mikayla Nogueira's more than 16 million followers, POV Beauty exceeded all expectations on launch day.

First global campaign from TikTok-famous skincare brand BYOMA aims to make skin barrier education impossible to ignore.

TikTok’s global head of business marketing and commercial partnerships shares the ways brands are making themselves ...

Here is a list of the sites where you can buy likes and views, so you can make an informed decision and fast-track your ...

Casey Sarai tells PEOPLE that her viral nipple cover company, Cakes Body, is not just covering childcare costs "as a perk" ...

Master Instagram and TikTok to skyrocket your online sales. Learn proven strategies that convert followers into paying ...

Another key evolution in influencer marketing is the shift from performance-driven tactics, such as discount codes and direct ...

A digital presence lets you shape and tell your story, build customer relationships and distinguish your brand from ...

We need to start seeing events for what they are: deeply strategic, commercially valuable and culturally powerful, writes JWI ...

Fitness influencer Ashton Hall's viral morning routine boosted sales for Saratoga Spring Water, showcasing the power of ...

How one video turned everyday vendors into nationwide names, redefining business growth in Pakistan’s digital age ...

In today’s ultra-connected economy, where consumers skip ads and scroll past tradition, brands are facing a new challenge: ...