It promises flagship comfort and effortless speed at a bargain price, but buyers need to weigh some significant risks.

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One of the world’s coolest tuning companies is now part of one of the world’s biggest carmakers. As of 1 January 2026, Alpina ...

A new chapter of performance has just started for BMW, as Alpina becomes BMW Alpina. The transfer of Alpina trademark rights took place on January 1, 2026, marking the launch of the new brand as an ...

Alpina, the German tuning firm known exclusively for upgrading BMW models with factory-backed support and a purveyor of some ...

The deal first announced in 2022 is now complete.Alpina is no more; say hello to BMW Alpina.The Bavarian automaker announced ...

This is our first look at the future of the Alpina brand under BMW ownership. BMW Alpina reveals its new wordmark. BMW’s ownership of Alpina became effective in 2026 due to regulatory pressures.

BMW finalized its acquisition of longtime partner Alpina in March 2022, closing one chapter and opening another. Rather than fast-track the transition, BMW honored a five-year agreement signed in 2020 ...

As part of the launch, BMW Alpina has introduced a new wordmark. Credit: Kittyfly / Shutterstock.com German luxury vehicle manufacturer BMW Group has launched BMW Alpina as a standalone, exclusive ...

Rights to Alpina brand transferred to BMW Group on 1 January 2026 The brand embraces history and future alike, as represented in its new wordmark Striking a balance between superior ride comfort and ...