Amazon MX Player head Karan Bedi agrees that the real challenge remains to keep the audience hooked onto your content, ...

In an exclusive interview, Aruna Daryanani and Girish Prabhu open up on using AI to enhance the experience of advertisers' as ...

The digital streaming landscape in India is constantly evolving, marked by mergers, acquisitions, and innovations. Amazon MX Player, the new entity born from the merger of Amazon’s Mini TV and ...

Amazon MX Player is doing just that — combining technological innovation and targeted advertising solutions with a new repertoire of content. The platform believes its ability to combine reach ...

Last year MX Player merged with Amazon’s miniTV. Amogh Dusad, Head of Content, talked to businessline about new forms of content such as 2-minute long episodes to attract viewers who don’t ...

Amazon MX Player, the video streaming service, is betting on shoppable videos, which let viewers shop or add products to their cart while watching content, to ramp up its business amid rising ...

This trend has shaped Amazon MX Player’s efforts in the direction of ad tech. Another trend that she highlighted was the dissonance in the intensity of user engagement between ads and content.

It’s a continuum of choice, and content from both sides will come together at an even larger scale than before,” Karan Bedi, head of Amazon MX Player, told Mint in an interview. Aruna ...

In October 2024, Amazon finalised the merger of its free ad-supported streaming service, Amazon miniTV, with MX Player ... there's ample opportunity for various content formats to flourish ...

entertaining content to our users for absolutely free.” Commenting on the brand films and partnership with Amazon MX Player, Dhruv Shringi, Whole-time Director cum CEO, Yatra, said ...

New Delhi: Duolingo announced its collaboration with Amazon MX Player to bring a fun twist ... We recognize the growing appetite for international content in India and are always seeking ...

Duolingo, the language learning app, has announced its collaboration with Amazon MX Player to bring a fun twist ... growing appetite for international content in India and are always seeking ...