Customer Experience - Most marketers say their reporting does not provide a detailed view of how customers actually move ...

Artificial Intelligence - Catch up on select AI news and developments since Friday, July 10. Stay in the know.

New research from 100+ marketers shows how lean teams are turning to AI and automation to do more with less. Get the data on ...

Learn how Sales and Marketing can improve pipeline performance with shared account lists, collaborative scoring, open ...

Catch up on select AI news and developments from the past week or so (in no particular order): Anthropic wins major court ruling supporting fair use in AI training. A US federal judge ruled that ...

Identifying the right combination of branding and direct response marketing is essential to establishing brand awareness, growing your customer base, and making sales. Together, the two approaches ...

Catch up on select AI news and developments since Friday, July 17. Stay in the know.

Artificial Intelligence - Which types of B2B-related content on LinkedIn are cited most by AI-powered search platforms? To ...

Think you're a Marketing Whiz? Everyone thinks they're a whiz at marketing. You love to critique Super Bowl commercials, you've put up a web site with cool graphics, you know how to judge a good ...

Only 3.6% of marketers say the effectiveness of their ad creative is well understood and actively optimized today, according to recent research from EMARKETER and Perion. The report was based on data ...

B2B sales leaders say they are experiencing longer sales cycles and more opportunities being lost to no decision this year, according to recent research from RAIN Group. The report was based on data ...

More than a decade after Gmail pioneered tabbed inbox interfaces, and many years after other major inbox providers added tabs to their inboxes, Apple Mail has followed suit with its iOS 18 release.