Warehouse retailer Sam’s Club aims to drive higher life time value by creating a platform for its current members to become ...

Fun packaging and a unique product format is currying favor at Target for insect repellent sticker brand NatPat. The CEO and ...

On the self-care app Finch, users care for a personalized digital bird by completing small acts of self-care like drinking ...

Chief Brand Officer Michelle Goad shares how Claire’s is elevating its stores and shifting its brand perception to having ...

Duluth Trading Company wanted to re-energize its underwear marketing from the bottom up. The apparel merchant launched a ...

Austin Lau joined Anthropic — the makers of AI model Claude — in 2024 as the company’s first growth marketing hire in the U.S. Since then, he’s built out performance marketing, SEO, lifecycle, ...

CEO and co-founder at caffeinated chocolate brand Awake shares how the brand changed marketing tactics once it focused ...

Kim Storin has one of the rarer jobs in marketing: She’s responsible for promoting and evolving a brand that’s also become a verb, like Xerox, Google or Uber. As chief marketing and communications ...

McKinsey & Company’s second CMO Growth Research Survey, presented earlier this month in partnership with the Association of National Advertisers at the Cannes Lions International Festival of ...

The average tenure of CMOs at Fortune 500 companies was less than that of most other common C-suite roles, and 34% of those corporations didn’t even have an enterprise marketing leader. Yet according ...

Intuit’s four financial software brands — TurboTax, Credit Karma, QuickBooks and Mailchimp — are known to the small business community and consumers alike. But they are perceived singularly, as DIY ...