Campaign take: With each summer getting hotter, a full-body deodorant is a clever campaign. Martha Stewart is the ultimate brand ambassador to rope in, and the script is tight, leaning on ...

Showing up through local heroes, overlooked sports and culturally fluent storytelling is the sharpest growth play for brands, writes Dentsu's Echo Li.

The challenge, in the AI age, is making personalisation helpful without feeling like surveillance, says Colleen Ryan, partner at TRA.

As gaming and esports culture explode across the Philippines, brands are discovering that success comes not from flashy ads, but from genuine integration into the country’s close-knit gaming ...

After gradually pulling back from Google Shopping for a year, Amazon has come to a full stop, which could impact brands and sellers in the future.

In the buoyant world of agency reviews, there’s an industry that’s quietly flourishing. Some call it agency search consulting. Others prefer softer euphemisms—relationship management, agency ...

Marketing departments are in the midst of a substantial reconstruction of their operations as they integrate generative AI into their workflows, an effort that is expected to have a trickle-down ...

To overcome language barriers and reach migrant parents, Chorogusan has launched an innovative receipt system that shares essential vaccination info where families shop.

As traditional search engines lose ground, China's Gen Z are increasingly turning to social media and AI tools for quicker, more relatable answers.

S4 Capital’s Monks, formerly known as MediaMonks, has named Danny Lee as managing director for Greater China, effective immediately. Lee replaces Rogier Bikker, who served in the role for a little ...

What would it be like to live in an airport for a week? Well, it depends on the airport. But if you had to choose, spending a week-long layover at Singapore’s award-winning Changi Airport is probably ...

NahmNahmWhen we think about the food on our plates, it’s easy to assume it simply shows up—grown somewhere, trucked in overnight, ready to order. Especially in countries like South Korea, where ...