Traditional mass marketing — broad TV ads, generic SMS blasts, undifferentiated offers — still plays a role here. But ...

Forever New, the women clothing wear brand has announced the appointment of Shifali Singh as country director – India. A ...

She moves from WPP Media and earlier GroupM, with prior roles at LIQVD ASIA, Zenith, Performics, MEC, Webchutney and Carat ...

The D2C insurer's ‘Unmixed’ philosophy positions pure term cover as the antidote to investment linked life policies.

From dusty halls to vibrant walls, India Post’s Gen Z makeover proves that even public offices can embrace change and style in today’s fast-paced world.

As content and code continue to converge, the bigger question is not what AI can create, but what creators will choose to make with it.

After the first innings, the platform had 42,000 concurrent viewers, compared with 17,000 for ESPNcricinfo and 1,900 for Cricbuzz.

This Valentine’s Day, Carysil shifts the spotlight from grand gestures to the kind of love that appears in everyday moments: unplanned, imperfect, but deeply sincere. Through its latest Valentine’s ...

Under the mandate, the agency will manage corporate and product communications across devices, IoT and the brand’s wider ecosystem in India.

As medical costs rise every year, even routine treatments can strain finances. A well-structured policy reduces out-of-pocket expenses and provides access to better hospitals, experienced doctors, and ...

The platform has expanded to include parcel deliveries and travel bookings such as flights, hotels, buses and trains, all integrated within its app.

The association coincides with the launch of ‘Match Buddy’, a digital campaign rolled out during the ongoing cricket season to engage match-time viewers.