The Trade Desk is adding a new retail tool to its data marketplace toolkit – or a new element to its periodic table, if you ...

On Tuesday, Amazon announced the US release of its AI-powered video generator tool after nine months of beta testing. It also ...

Mark Read is exiting WPP at the end of the year; the CEO of DeepMind is important, we swear; Google’s major SEO swings have ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

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AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

In the next two years, linear TV will be deprioritized so much that holding companies will begin outsourcing their linear ...

Sigma, MiQ's new AI-powered ad platform, gives advertisers better analytics and attempts to unify the fragmented data ...

Kip AIR was created in response to the rise of AI shoppers. Now, brands need to tailor their marketing not just to humans but ...

Despite all the drama, companies haven’t completely abandoned the Privacy Sandbox, and BU's Garrett Johnson has the receipts ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AppLovin’s CEO has reluctantly embraced the spotlight; Democrats are still failing on digital ads; your daily TikTok habit ...