Microsoft AI-powered bidding, attribution and reporting tools aim to simplify multi-platform campaign management.

Google is rolling out Gemini-powered conversational ad formats across AI Mode and Search as it looks to make ads more ...

Google is adding new creator, video and measurement capabilities to Demand Gen campaigns as it pushes YouTube further into ...

Google is expanding its Direct Offers pilot with new AI-powered promotion formats, native checkout integrations and ...

The new Merchant Center tools are set to help retailers optimize product discovery and measure visibility across AI-powered ...

Study of 55,000 webpages finds AI-written content surged after ChatGPT and now accounts for about half of sampled articles.

Google is expanding its UCP with AI-powered checkout, shopping and payments features designed to support the next phase of conversational commerce. Google is expanding its Universal Commerce Protocol ...

Google is integrating Meridian into Analytics 360 and launching predictive conversion metric to help advertisers with media ...

Google Ads is getting more expensive, but advertisers improving conversion efficiency are still finding ways to grow.

You can now see in Google Analytics which AI tools drive visits and whether users from ChatGPT, Claude, or Gemini convert ...

Google says Search Query Reports may not show exact searches as AI-driven intent matching expands in Google Ads.

An analysis of 200 GPT-5.2 responses found high reasoning cites more sources, runs deeper research, and rewards early-funnel ...