The National Media Authority is set to replace the UAE Media Council, National Media Office, and the Emirates News Agency ...

Yas Island Abu Dhabi's Senior Vice President of Marketing on the need to prioritise long-term brand strategies over ...

"The landscapes of Dubai and Hatta provide the perfect backdrop for this challenge, and I am excited to be working with Ti22 ...

The Chief Marketing Officer of Diriyah Company shares crucial messages for industry leaders stepping into the New Year.

Seven Media's Ziwar Nakhesh says future of Ramadan storytelling in the region lies in restraint, relevance and responsibility ...

Every month, The Spin maintains an account of mishaps in the world of communications. Here are some we noticed in November ...

WPP Media’s AlTurk explains how the metric of attention-first unifies and unlocks growth in the region’s fragmented media ...

SOCIALEYEZ’s Tarek Esper says the impact depends on how agencies wield it, not what the technology can do alone.

Initiative’s Rahul Karam shares that search is an ecosystem, hence why today’s performance strategies must follow intent, not ...

"We wanted brand ambassadors who represent the DAMAC brand ethos of luxury and craftsmanship and reach out to people across ...

PHD’s Amit Patel explores how agentic AI unlocks exponential human creative value by combining machine intelligence with ...

Read the strategy, rollout and results of the Maison El Nabil rebrand campaign by Azerion, Hypermedia, W Group Holding and ...