In this episode of Modern Marketing and Measurement, I’m joined by Laura Forester, Head of U.S. Brand Strategy at Gravity Global, for a conversation that brings marketing back to what actually matters ...
On this episode of Agency Alchemy, we’re joined by Talia Arnold, Managing Partner at Exverus by Brainlabs, to unpack how the agency has navigated growth without losing the culture that made it ...
Do you remember when a typical bag of plain M&M’s didn’t have blue candies inside it? The plain M&M’s colors were brown, orange, red, yellow, green, and tan up until the mid 1990s. Yes, you read that ...
For years, the fashion industry operated on an unspoken rulebook. Paris, Milan and New York set the pace. The rest of the world followed. Today, cultural influence does not move in a single direction.
Melody Lee didn’t grow up knowing a role like CMO of Mercedes-Benz USA was available to her. On Raising Wealth, she traces the path from her upbringing by immigrant parents to leading one of the most ...
In the mid-1970s, Kodak invented the first digital camera. Decades later, it had already invested in the future—acquiring Ofoto and launching products like the Kodak EasyShare One. And yet, Kodak ...
As agency networks rethink how—and where—they operate, the traditional “London-first” model is starting to show its cracks. On this episode of Agency Alchemy, Pete Coates, Managing Director of Omnicom ...
In this episode of AI: Machine Made Learning, Leslie Walsh, GM & Head of Strategy at RYA, joins the show to talk about why speed alone is not the goal in an AI-driven world. From the risk of “AI slop” ...
On this episode we sit down with Natasha Wallace Chief Solutions Officer & Managing director at Jellyfish to talk about what happens when AI starts to “mediate parts of the journey” and reshape how ...
Matt Morris is the Head of Marketing at Lightspeed Commerce, the unified commerce platform powering retail and hospitality businesses across 144,000 locations worldwide. In this episode, Matt breaks ...
Milka Privodanova, VP Large Customers International at LinkedIn, led a talk show-style panel to tackle the toughest questions the market faces when it comes to ROI. Privodanova kicked off the session ...
In November 2025, the Interactive Advertising Bureau and the Media Rating Council published the first standardized framework for measuring attention in digital advertising. The guidelines established ...