Unity Technologies is expanding beyond its game engine to services with the acquisition of Playnomics, which provides predictive analytics for game developers, GamesBeat has learned. The deal was ...

Roblox is arguably a metaverse for gamers. Moreover, the company has already been working on its metaverse business model for the last 16 years. Unity operates the world's foremost real-time 3D game ...

Unity, the software company that 70% of mobile games use, is deploying generative AI in games. It’s a massive strategic play that the company’s CEO says will drive similar growth in gaming to the 2D ...

Unity today revealed two new AI-based products for creators to enhance their real-time 3D (RT3D) content. The two products are called Sentis and Muse and are currently available in closed beta, with ...