Earlier today, iSpot, a TV audience and ad measurement company announced it had acquired 605, a next-generation measurement and attribution company. The cost of the acquisition was not disclosed. The ...

Gen Z is particularly fond of pickles, while other consumers focus on health benefits. Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv ...

Leslie Wood, a noted data science expert and advertising industry veteran, is joining ad tracking firm iSpot as the company’s chief research officer. She will lead new currency initiatives across ...

Three upstart media-measurement companies — Comscore, iSpot and VideoAmp — are ready for primetime, and all other parts of the business of tracking TV audiences, according to a new audit by a ...

Veteran TV and advertising research executive Leslie Wood has been hired as the chief research officer of iSpot, the growing TV measurement company. More recently Wood worked at Media Trust LLC and ...

GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by Todd Bishop on Apr 27, 2022 at 4:00 ...