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TL;DR: Take-Two Interactive's CEO Strauss Zelnick states that forced ads have no place in premium $70 games, emphasizing that interstitial ads disrupt gameplay and engagement. While ads fit ...

Google Play has updated its developer program policies with a number of new rules that will be phased in over the coming months, including some new restrictions on how apps use ads. Beginning ...

Take-Two CEO Strauss Zelnick has indicated Grand Theft Auto VI will launch between $70 and $80, easing fears of a $100 base price. His remarks came while ruling out interstitial ads for full-priced ...

This article was written by Božo Janković, head of ad monetisation at GameBiz Consulting and was first shared here. Fifteen years ago, in-app purchases were introduced to mobile games, and ...

GameSpot may get a commission from retail offers. Putting in-game ads in full-priced games "would seem unfair," according to Strauss Zelnick, the head of GTA 6 parent company Take-Two. Speaking to The ...

AdPlayer.Pro, a global provider of digital video advertising technologies, has enriched its video ad format suite with the performance-driven Interstitial Video Ads 2.0. According to the company’s ...

Playable ads have an average cost per install (CPI) of $1.31, making them by far the most cost-effective ad format for gaming. A new Liftoff report found that Interstitial ads are by far the most ...

In-game advertising is a relatively new market compared with traditional digital campaigns. Brands are still exploring the space for what works well and what doesn’t. I work with global brands and ...

SoundStack, which supports streaming audio and podcast providers, has been talking up HLS Interstitial as a solution for issues around ad content delivery. Jon Stephenson is CEO. Jon Stephenson: In ...