Unit economics represent the most widely desired but most elusive set of data for most professional service firms, and that’s OK for a while, until the CEO instinct becomes a liability.

At the heart of this transformation lies the concept of unit economics—understanding the cost incurred and revenue earned per unit of service, such as a consultation, test, or transaction.

Starbucks' Unit Economics and Digital Proficiency Defend Its Growth at Scale Narrative Sean Dunlop Aug 10, 2023 Share ...