For us marketers, the goal should be to create an overarching plan of attack, not just a billboard that advertises hype that ...

New York-based ad agency Episode Four created its own AI tool to generate original ideas for client ad campaigns and content.

Dynamic creative advertising technology is becoming more personalized. Forrester ranked Jivox, RevJet, Thunder, Clinch and Celtra as “leaders” in its first-ever Creative Advertising Technology wave, ...

AI lets advertisers test hundreds of ad variations in minutes, accelerating feedback loops, improving emotional resonance and ...

Creativity is critical to effective advertising. Many brands have used creativity to build brand images with greater meaning the basic capabilities of their products. Leadership in creativity and ...

Creative teams work in advertising agencies to dream up and execute advertising campaigns for the companies that hire the advertising agencies. Some large companies have in-house advertising ...

With an increasing number of marketing and advertising channels, measuring marketing success can be difficult. Brands today are not only experimenting with different types of content and ad formats ...

Creative marketing is no longer just a buzzword in the corporate world—it’s a critical tool that shapes the way businesses reach, engage, and retain their audiences. In today's fast-paced digital ...

Mondelez International is one of the biggest food companies in the world. (Photo illustration by Alexander Pohl/NurPhoto via Getty Images) In an effort to become more consumer-centric, Mondelēz ...

Former Deliveroo global brand director Lisa Nash joins Channel 4 as director of brand and content marketing. Channel 4 has ...

Erik Counter is leaving his position as president of worldwide creative marketing at Paramount Pictures, the company announced Friday. Peter Giannascoli will join Rebecca Mall as co-president of ...