New DXComply capability enables enterprises to enforce consent and preference policies across websites and mobile apps ...

Publishers who use a consent management platform (CMP) saw CPMs rise 9% and fill rates go up 5% post-GDPR, according to analysis of publishers using Mediavine, which manages ads for thousands of sites ...

Google is launching integrated CMP setup across its ad platforms. The update aims to simplify consent management for advertisers. Four CMP partners are initially integrated with this new system.

SAN MATEO, Calif.--(BUSINESS WIRE)--InMobi Advertising, a leading provider of content monetization and marketing technologies that help businesses fuel growth, has unveiled the next generation of the ...

Perfios.ai, a B2B SaaS TechFin company serving financial institutions globally, today announced the launch of the Perfios ...

Google collaborates with CMPs to improve INP scores. INP plays a role in SEO and user experience. SEO professionals can optimize INP by leveraging various tools. Google improves website interactivity ...

Backscreen, a leading OTT technology provider from the Baltics, has partnered with privacy and consent management company Didomi to help broadcasters and OTT service providers implement compliant and ...

Leading advertising technology and digital marketing firm InMobi has announced the acquisition of digital privacy platform Quantcast Choice for an undisclosed sum. Quantcast Choice is a consent ...

Under the project, TRAI, along with RBI, will validate the operational, technical, and regulatory aspects of a digital consent registration In coordination with the RBI, TRAI has roped in select banks ...

The IAB Europe’s GDPR Transparency and Consent Framework – which many ad tech companies now depend on to pass user consent strings – could be on shaky legal ground. On Nov. 9, France’s data protection ...