Studio to studio, his famous Santa pictorial ads for Coca-Cola appeared -- and he became as popular as the soda! Jolly St.

Elusive Pepsi and Coca-Cola antiques just sold at auction and the going price surprised even the experts involved. Several of the "historically important" collectibles are from the early days of the ...

The 1,780-lot selection was dominated by rare Coca-Cola and Pepsi-Cola antiques, some commanding more than four times their high estimates. Leading the formidable array of Coke collectibles – the ...

Some Coca Cola bottles are worth a few dollars but a select few are worth thousands. In this video, we search for one of the rarest and most valuable Coke bottles ever produced: a $6,000 collectible ...

The MarketWatch News Department was not involved in the creation of this content. Circa-1880s bottle for Pemberton's French Wine Coca, a forerunner to Coca-Cola, served up a $31,980 top bid, while ...