EDO says up to 35 percent of ad impressions can be reallocated to better-performing inventory through optimization.— This ...

EDO, the TV outcomes company, announced the release of Ad EnGage Optimize, the latest addition to its Ad EnGage platform, ...

Wondering how to scale PPC campaigns without losing quality? Which new Google Ads tools can help speed up multiple campaign management? Need to improve PPC results without spending way more time on ...

Success in B2B marketing isn’t just about playing the game — it’s about playing it smarter than your competitors. To that end, Demand Gen Report is hosting the “2025 B2B Campaign Optimization Series,” ...

Google is giving advertisers more ways to evaluate creative performance and make data-driven optimization decisions.

Demand Gen Report’s 8th Annual Campaign Optimization Series (#COSeries) beings today, offering pragmatic solutions for a landscape without third-party cookies, an environment in which Generative AI is ...

Return on investment (ROI) is a key consideration in every strategic business conversation. Chief executives demand it, chief financial officers measure it, and marketing leaders strive to achieve it.

HELSINKI, March 24, 2026 /PRNewswire/ -- Supermetrics, the Marketing Intelligence Platform trusted by thousands of marketing teams worldwide, released new findings from its Marketing Data Report 2026, ...

Interpublic Group of Companies (IPG) has partnered with D-Wave Quantum to research and develop quantum-computing applications for campaign optimization, Marketing Dive can exclusively share. The news ...

Russia’s invasion of Ukraine is a test case for how ad tech can be used as an instrument of psychological warfare. But some ad tech companies are fighting back with their own AI-powered tools.

Google Ads is rolling out a new campaign setting named Gross profit optimization. The gross profit is calculated by Google by applying the gross profit margins you set up in the gross profit ...