Video game companies like Ubisoft are embracing genAI to speed up development and pioneer new gameplay while navigating high costs and best practices.

On the horizon are games that have exceptionally talented storytellers at the helm, and that's good news for players who love great gaming narratives.

In the face of growing development times and rising costs, Nintendo President Shuntaro Furukawa offers a pragmatic solution that should be adopted by the rest of the video game industry.