Wendy’s to Close Hundreds of Stores
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Wendy's said in its earnings call Friday that it will shutter some 200 to 350 underperforming restaurants, starting this year and into 2026.
Wendy’s is set to close hundreds across the United States as part of the fast food chain’s turnaround plan, the company’s interim CEO announced Friday.
The closures are part of the company's "Project Fresh" plan and aim to drive growth and "long-term value" to U.S. locations.
The key test is whether Wendy’s can win back traffic in its home market and convince diners that its food and service are worth coming back for. It is a challenge because bigger rivals such as McDonald’s have more money to spend on marketing, technology, and promotion deals.
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The fast-food burger chain is working with franchisees to either fix, sell or close weaker restaurants, implying that hundreds of locations
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