Assessing the Role of Multiscreen TV as a Full-Funnel Performance Driver TV advertising, across both traditional and ...

Most general streaming viewers don’t know the name Candle Media. Nor the name of its children’s media production subsidiary, ...

In the latest sign of massive change among ad agency hold cos, Mark Read is stepping down as leader of WPP. We unpack the ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

If there’s one safe prediction heading into Cannes this year, it’s that AI will be everywhere: in panels, on yachts and ...

Criteo is now a default data partner for all of Dentsu’s retail media buys. On Friday, Dentsu and Criteo announced a ...

If there’s one safe prediction heading into Cannes this year, it’s that AI will be everywhere: in panels, on yachts and ...

If there’s one safe prediction heading into Cannes this year, it’s that AI will be everywhere: in panels, on yachts and splashed across every DOOH ad within a 10-kilometer radius of the Croisette. But ...

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AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Meta changes up its strategy for tackling improper AI advertising; ICE is proving bad for business; and agencies are worried about their jobs.

The Trade Desk on Thursday announced its first native app built for use with a separate cloud or data warehouse. It’s called ...