Acquaint Communications says how with the tight project timelines, wardrobe limitations and unique cast, the Horror Con ...

Aunindo Sen makes the case for ‘gloriously unreasonable’ creativity that is illogical, but somehow makes perfect sense in ...

Liwa Content Driven's Vijay Kumar shares his take on the almost comical love/hate relationship between creatives, account ...

The National Media Authority is set to replace the UAE Media Council, National Media Office, and the Emirates News Agency ...

As the advertising industry moves beyond third-party cookies, the challenge of identifying and activating audiences at scale ...

YouExperience's Fadi Nakhle and Martino O'Brien warn against FMCG wholesalers and private labels continuing to grow at current rates.

MusicGrid's Roudny Nahed explains why brands that want to stay memorable must embrace a tune with the same rigour as they do a visual.

Yas Island Abu Dhabi's Senior Vice President of Marketing on the need to prioritise long-term brand strategies over ...

M+C Saatchi's Lloyd McMillan delves into why Gen Z and Alphas are forcing a revolution in Middle East sports marketing industry.

The Chief Marketing Officer of Diriyah Company shares crucial messages for industry leaders stepping into the New Year.

Every month, The Spin maintains an account of mishaps in the world of communications. Here are some we noticed in November ...

Seven Media's Ziwar Nakhesh says future of Ramadan storytelling in the region lies in restraint, relevance and responsibility ...