You’ve spent the last couple of days tweaking the icons on your iOS 18 homescreen and luxuriating in your rest days with watchOS 11. Now, Apple’s hoping you’ll upgrade even further. The company is getting ready to start selling the new iPhone 16 lineup, the new Apple Watch Series 10, and the new AirPods 4 headphones.

The iPhone 16 I tested doesn’t have the word “Pro” in its name, but it’s easy to forget that when I’m using its new dedicated camera shutter to capture a flower in painstaking detail. Or editing the audio mix of a live musical performance with a single tap.

Why hasn’t the regular iPhone got some of the special features reserved for the Pro? Why is the Pro so expensive? This year’s iPhone 16 and iPhone 16 Plus close the gap between regular and Pro like never before.

It's been a good few years since semi-normal folks were regularly queuing outside Apple Stores on iPhone launch day. But still, the iPhone is arguably the most successful product *of all time*. So whether we like it or not,