DirecTV, the US broadcaster, has announced a multi-year, strategic and year-round collaboration with six US university ...

The agreement, which was negotiated with Learfield, involves marketing, NIH for athletes and tailored experience in fan zones ...

In addition, DirecTV will be setting up "Fan Zones" at each of the six schools during the course of the 2025 season. For Duke, the Fan Zone will be present for its Oct. 18 home game against Georgia ...

The Georgia Bulldogs are looking to capitalize on NIL with their athletes with a brand new partnership with Learfield. After the recent House vs NCAA settlement, the landscape of NIL is expected ...

Georgia athletics and Learfield have launched a new Name, Image and Likeness (NIL) partnership, the university announced Monday afternoon. Here’s what we know and what it means.