Cracker Barrel says it "could've done a better job" handling the rollout of its new logo, which has drawn mockery from every corner of the internet, especially MAGA influencers and politicians. Why it matters: The Lebanon,

Cracker Barrel admitted Monday it could have unveiled its new logo better after facing backlash from some customers and right-wing commentators. The Tennessee-based restaurant chain, which opted for a minimalist design at the expense of farmer Uncle Herschel,

Following the logo reveal and backlash, Cracker Barrel stock dropped 7.2% on August 21, 2025. This amounted to a $94 million loss in market value before partially rebounding later that day. Analysts cautioned that both the controversy and the high $700 million rebrand cost contributed to investor uncertainty, not just political outrage.