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Cracker Barrel's new logo is a flop

USA TODAY on MSN · 2h

Cracker Barrel responds to backlash over new logo

Cracker Barrel faced widespread backlash after unveiling a new, simplified logo. The restaurant chain has now issued a response.

CBS News on MSN · 18h

Cracker Barrel loses almost $100 million in value after new logo release

Cracker Barrel shed almost $100 million in market value Thursday after its stock plunged following the release of a new logo. The new design eliminates a longstanding drawing of an overall-clad man leaning against a barrel,

Fox Business on MSN · 15h

Cracker Barrel’s loses $143 million in market value after woke brand fiasco

Cracker Barrel stock falls over 10% after logo change sparked customer outrage by nixing Uncle Herschel figure for tex-only design, alienating core customers

8m

Cracker Barrel lost $100M in market value after changing iconic logo — but what’s really eating away at fans?

The rebrand removed Uncle Herschel — the iconic man seated at a barrel — from the logo, leaving just the restaurant name ...

18hon MSN

Cracker Barrel's changed language on famous peg game in rebrand sparks criticism

Cracker Barrel changed its iconic peg game text to be less harsh, replacing "just plain dumb" and "eg-no-ra-moose" with ...

1hon MSN

Cracker Barrel’s CEO dismissed warnings from a top investor who called the rebranding ‘obvious folly’

SEC filings reveal that investor Sardar Biglari warned CEO Julie Felss Masino and her board at least four times the company ...

1d

UFC’s most polarizing fighter, naturally, shares controversial reaction to ‘sh-t’ Cracker Barrel re-brand

Bryce Mitchell is one of the most outspoken and controversial voices on the UFC roster today so it shouldn’t come as a ...

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