YouTube is overlaying static image ads during landscape mobile videos, potentially giving advertisers a new placement.

The World Cup alone accounted for 1.7 billion views on the platform, Google/Alphabet CEO Sundar Pichai said.

Frustrated viewers report a massive spike in YouTube ad frequency and quantity, leaving the free tier practically unwatchable.

Is YouTube about to become the biggest video entertainment platform?

ITV YouTube advertising sports expansion launches today with PDC darts as first rights holder in ITV's broadcaster-run sales house, letting sports organizations bypass YouTube's programmatic floor ...

Video giant YouTube, one of the world’s biggest entertainment businesses, continues to turn in double-digit increases in ad revenue. YouTube posted ad sales of $11.06 billion for the second quarter of ...

YouTube now gets more ad revenue and US TV viewership than its four largest traditional media competitors combined.

That’s up from $8.9 billion a year ago and $9.8 billion in the previous quarter. By Caitlin Huston Business Writer YouTube advertising hit $10.3 billion in its third quarter, as the video giant ...

There's a "Skip Ad" button, but a new study shows that ad-recall rates on YouTube dwarf those of rival platforms. According to a new study by Precise TV and Giraffe Insights, most kids ages 2-12 (53 ...

YouTube offers various ad formats, such as skippable and non-skippable in-stream ads, bumper ads and overlay ads, which cater to different audience engagement strategies. The platform’s detailed ...

Forbes contributors publish independent expert analyses and insights. Kate O’Flaherty is a cybersecurity and privacy journalist. This article is more than 2 years old. Google’s YouTube is ramping up ...

A recent reader survey suggests more readers are willing to ditch YouTube entirely or watch YouTube ads than pay for YouTube ...