Gucci is betting on popular Chinese actor Xiao Zhan to boost the brand’s awareness, and speed its growth once again. The brand’s sales in China remained below 2019 levels in the third quarter of 2021.

Xiao Zhan is a Chinese actor, singer, and former member of the male idol group X NINE, born in Chongqing, China. Before his debut, Xiao Zhan worked as a photographer and graphic designer. He ...