They might take comfort, then, in Xbox’s new chief strategy officer’s belief that console gaming remains “important, durable, and still growing.” That was a sentiment Matthew Ball shared with ...

Project Helix Xbox is Microsoft’s next-gen console project combining AMD SoC, DirectX, and PC support, shaping the future ...

Can Matthew Ball reverse Microsoft’s stagnating console gaming business? That’s the job he’s been tasked with as Xbox’s new ...

While there have been more than a few doubts about the future of Xbox gaming consoles, both due to waning hardware sales compared to systems like the Nintendo Switch and massive structural changes to ...

New Xbox CEO Asha Sharma has confirmed plans for a next-generation Xbox console, targeting a 2027 release as part of the company’s long-term strategy. As outlined by colteastwood, this device is ...

Microsoft has hired industry analyst Matthew Ball to help lead strategy for Xbox as the group prepares a transformational ...

Microsoft has dropped major hints about its next-generation Xbox console plans, and gamers might want to start saving their money now. The tech giant’s recent comments suggest the upcoming system will ...

Matthew Ball is dedicated to revitalizing major Xbox franchises.

New Xbox CEO Asha Sharma is winding down Gaming Copilot on mobile and canceling its console launch, barely a year after Microsoft debuted the AI feature. She's also overhauling the gaming unit's ...

close-up of Xbox logo on Xbox Series X console - djgis/Shutterstock It's been over five years since we stepped into the "next generation" of gaming with the Xbox Series X and PlayStation 5. And, ...

Many are wondering what’s going on with Xbox after a lot of these devastating blows. There were concerns a few months ago that Xbox was going to stop selling consoles entirely after reports that ...

Charming Holiday is a news article writer from the United States who has been working with GameRant since August 2023 and self-publishing since May 2025. He is a former cultural policy advisor who has ...