New research from WPP Media highlights the unique qualities of women’s sports viewers and how athlete-led creative can ...

The WNBA’s new CBA marks a major economic shift, boosting salaries, expanding revenue sharing and accelerating investment ...

Veteran sports columnist Christine Brennan remembers when male colleagues used to laugh at her for insisting on covering women’s sports back in the 1990s. “It was absolutely infuriating to me,” said ...

Forbes contributors publish independent expert analyses and insights. I am an expert on leadership, policy, and equity in sport and esport. This voice experience is generated by AI. Learn more. This ...

A lot can happen in five years – just ask any women’s sports fan as March Madness is now upon us. Even using the iconic ...

With eight of Northwest’s 14 sports being played by women, female student-athletes are becoming an increasingly visible part of the University.