MIAMI Friendship endures. It looks like the Burger King “Whopper Sacrifice” has been sacrificed. At the first of the year, Burger King released the “Whopper Sacrifice” application on the ...

In 2009, Crispin Porter + Bogusky and Burger King were on a high. In answer to a brief to show people demonstrating their love for the Whopper on the burger’s 50th anniversary, two zany campaigns had ...

MIAMI Burger King Corp. is giving users of the social-networking Facebook site a chance to dump their friends for a free Whopper. The burger chain released the “Whopper Sacrifice” application on ...

Burger King has pulled its Whopper Sacrifice campaign from Facebook after the social network blocked a feature of its application on the site notifying members when they had been "sacrified" for a ...

Highlighting the importance of using data to determine ROI on social media campaigns, Mayar pointed to Burger King's highly-publicized "Whopper Sacrifice" campaign on Facebook that allowed people to ...