White Claw announced a slow rollout of its newest beverage, White Claw Surge, which contains 8% alcohol as opposed to the traditional 5%. The newest addition to the popular hard seltzer brand will be ...

The biggest name in hard seltzer has gone soft. White Claw, the brand that helped usher in the hard seltzer era when it launched in 2016, has released a nonalcoholic seltzer. So yes, a seltzer. You ...

White Claw has made a name by selling hard seltzer to the masses since its 2016 inception. Now, the beverage behemoth is forging a new, sober path. On Dec. 5, White Claw introduced a new category for ...

Can you hear that? No, not the fireworks. The sounds of White Claw cans cracking open across America. To celebrate summer's last big bash, Labor Day, millennials and Gen Zers are stocking up on one of ...

For years, beverage brands have been cooking up different ways to get alcohol into seltzer. Now, industry pioneer White Claw has thought of a way to get it out. The hard seltzer maker this week ...

There’s nothing sadder than an empty cooler at a 4 th of July party -- but leave it to the folks at White Claw to ensure that won’t happen. The hard seltzer brand has partnered with ...