Silverback Digital Marketing Announces Updated Online Advertising Framework Focused on More Reliable Measurement and Structured Campaign Planning

Silverback Digital Marketing has announced an update to its online advertising framework, outlining a set of refinements ...

20 Movie Marketing Campaigns That Flopped Or Went Haywire

The success of a movie hinges on several factors: the size of its budget, name recognition of its stars, capitulation to foreign powers, etc. But the marketing campaign cannot be overlooked. A great m ...
CMS Wire

Memorable Marketing Campaigns This Year

The past few years have seen brands push the boundaries of marketing innovation across industries. From harnessing the power of AI to creating immersive experiences, this year’s top marketing ...

The Marketing Campaign That Made “Santa Claus” Red

Few holiday images feel as familiar as the man in the bright suit who slips into chimneys every December. The version most ...

netpulse AG Advances Automated Digital Marketing Solutions for Zurich Businesses Through AI Integration

PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has expanded its service capabilities to incorporate advanced artificial intelligence technology into search engine optimization and ...
Marketing Dive

Gap ties viral marketing to retail results as Gen Z relevance rises

A recent campaign with girl group Katseye delivered 8 billion media impressions and contributed to double-digit gains in the ...
Comic Book Movie

Flashback: Sony Spent Over $100 Million On The Marketing Campaign For The DVD Of Sam Raimi’s SPIDER-MAN

An unearthed 20-year-old article reveals Sam Raimi’s first Spider-Man movie received a generous marketing campaign from its ...
Los Angeles Loyolan

Student-driven marketing campaign boosts conversation surrounding LMU’s Core Curriculum

LMU’s new Core Curriculum marketing campaign aims to help students understand the foundational role of the Core and plan to ...