UK watchdog identifies Google
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Google willing to share digital ad data with publishers to address monopoly, executive testifies
Google is willing to cough up more advertising data to publishers to fix its illegal monopoly over digital advertising technology, a top executive admitted Tuesday.
For the past four days, the Justice Department has sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve competition for online display advertising.
The Justice Department and Google wrapped up a two-week hearing that could have a major effect on online advertising.
Cryptopolitan on MSN
Google search and ad business under UK microscope after unwanted designation
Google has become the first company in the United Kingdom to be hit with what regulators call “strategic market status.” The move exposes its search and advertising empire to direct monitoring by the country’s Competition and Markets Authority (CMA).
Alphabet Inc's Google faced a bipartisan buzzsaw of tough questions about its ad business in a hearing on Tuesday, with a particular focus on whether it misused its dominance in online advertising to drive profits.
Google's update give advertisers more precise control over which programmatic buyers can bid on their inventory.
Google has been branded an abusive monopolist by a federal judge for the second time in less than a year, this time for illegally exploiting some of its online marketing technology to boost the profits fueling an internet empire currently worth $1.8 trillion.
Google will replace AdSense’s Ad Networks block with an Authorized Buyers control on Nov. 6, allowing new buyers by default and preserving existing blocks.
Alphabet Inc.’s Google has spent the past week in Virginia federal court seeking to persuade a judge that selling off its advertising exchange is too risky, technologically difficult and would disrupt the market.
Google retains Chrome and Android. It'll also have to share data with AI rivals, which could accelerate web traffic declines.
Alphabet Inc's Google will lift its temporary ban on election-related advertisements on Dec. 10, it said on Wednesday.